B2B Wholesale on Shopify in the UAE: Selling to Businesses and Retailers Online
How to sell wholesale to businesses and retailers in the UAE and the Gulf with Shopify, covering B2B features on standard plans and Plus, custom pricing, payment terms and bulk orders.
Short answer: you can sell wholesale (B2B) from the same Shopify store you use for consumers. Since April 2026, core B2B features are available on the Basic, Grow and Advanced plans: company accounts, volume pricing, quantity rules and payment terms, with limits such as a maximum of 3 active catalogs. If you need unlimited catalogs and custom pricing per customer at scale, that's part of Shopify Plus.
Features and limits change. Confirm current details in Shopify's documentation.
Why sell wholesale online?
- Less time: instead of orders over WhatsApp, email and spreadsheets.
- Easy repeat orders: business customers order the same list every month.
- Unified inventory across consumer and wholesale sales.
- Professionalism that helps you win bigger business customers.
Core B2B features
| Feature | What it does |
|---|---|
| Company accounts | A company with several locations and buyers |
| Catalogs | Custom prices for a group of customers |
| Volume pricing | Lower prices as quantity increases |
| Quantity rules | Minimums and increments (such as cases of 12) |
| Payment terms | For example, pay within 30 days |
| Vaulted cards | Easy payment for repeat orders |
Standard plans or Plus?
Standard plans are enough if:
- You have few price groups (up to 3 catalogs).
- You have a limited number of business customers.
You need Plus if:
- You need many catalogs or a custom price per customer.
- You need partial payments or deposits.
- Your wholesale operation is large and complex.
See when you need Shopify Plus.
Practical setup
- Identify wholesale customers and create company accounts for them.
- Create catalogs with custom prices for each group.
- Quantity rules: minimums and increments.
- Payment terms for trusted customers.
- A wholesale application page where customers apply and you review.
- VAT and invoices: correct tax invoices for businesses. See VAT for online stores.
The business buyer's experience
- Quick ordering: a product list with quantity fields instead of browsing product by product.
- One-click reorders from past orders.
- Prices visible only after login for wholesale customers.
- Arabic and English for customers of different nationalities. See bilingual Shopify store.
Wholesale shipping
Large orders need different shipping: pallets, weight-based rates or warehouse pickup. Agree special arrangements with your courier or fulfillment partner. See ecommerce fulfillment.
FAQ
Do I need Shopify Plus to sell wholesale?
No. Core features have been available on standard plans since April 2026. Plus is for unlimited catalogs or advanced features.
Can I sell to consumers and wholesale from one store?
Yes, and that's one of the biggest advantages of Shopify B2B: one inventory and one admin.
How do I hide wholesale prices from consumers?
Custom prices show only to company accounts after they log in.
Do you build wholesale stores?
Yes, as part of the Growth Partner package for larger projects, or as an add-on when needed. Book a call.